Know every move
your competitors make
Canopy monitors competitor websites, G2/Capterra reviews, job postings, and news around the clock. Every morning you get a plain-English briefing: what changed, what it signals, and what to do about it.
Enterprise CI tools like Crayon and Klue charge $1,000–$3,000/month and are built for Fortune 500 teams. Canopy gives agencies the same intelligence for $49–$349/month.
3 competitors free forever · Setup in 2 minutes
We monitor more than their website
Most tools just diff a webpage and call it "intelligence." We track 5 distinct signal types that actually reveal competitor strategy.
Website changes
Homepage, pricing page, features page — monitored every 6 hours. AI flags what changed and classifies it: pricing move, new feature, messaging pivot, or minor update.
G2, Capterra & Trustpilot
New reviews reveal real customer pain points — things competitors would never say on their own site. We surface recurring complaints and praise so you know exactly how to position against them.
Job postings
Hiring patterns are the most reliable leading indicator of where a competitor is going. 5 new EU engineer roles = geographic expansion. 3 enterprise sales reps = moving upmarket. We surface those signals automatically.
News & press
Funding announcements, partnerships, product launches, executive moves — tracked via news RSS. Delivered in the daily briefing the morning it happens.
Reddit mentions
Unfiltered customer opinions in communities like r/marketing, r/SaaS, and niche subreddits. Find out what people really think before it shows up in formal reviews.
AI battlecards
Generate a ready-to-use sales battlecard for any competitor with one click. Win themes, objection handling, pricing comparison, their weaknesses from actual customer reviews. Agencies use these in client calls and pitches.
A daily briefing that's actually useful
Every morning at 8am, Canopy sends you a plain-English summary of everything that happened with your competitors in the last 24 hours.
- ✓What changed — specific page, specific change, not just "website updated"
- ✓Why it matters — is this a pricing move? A pivot? Defensive reaction to your campaign?
- ✓Importance ranked — high/medium/low so you know what to act on immediately
- ✓Forward-ready — clean enough to paste straight into a client report
Competitor X dropped their Starter plan from $99 to $49/mo
Why it matters: Direct response to your Q1 pricing campaign. Their new price matches your Starter tier — differentiate on features or consider a bundle offer.
6 new engineering roles posted, 4 are in EU locations
Why it matters: Geographic expansion signal. European launch likely in 6–12 months. Get ahead of it now with EU-specific case studies.
Updated their /integrations page — added Zapier and Make
Why agencies choose Canopy over enterprise tools
| Feature | Canopy | Crayon / Klue | Distill / Visualping |
|---|---|---|---|
| Website monitoring | ✓ | ✓ | ✓ |
| G2 / Capterra / Trustpilot reviews | ✓ | ✓ | ✗ |
| Job posting intelligence | ✓ | ✓ | ✗ |
| Reddit / community monitoring | ✓ | Partial | ✗ |
| AI battlecard generator | ✓ | ✓ | ✗ |
| Daily AI briefing | ✓ | ✓ | ✗ (raw diff only) |
| Multi-client agency workflow | ✓ | ✗ (single-company) | ✗ |
| Starting price | $49/mo | $1,000+/mo | $5/mo |
Simple, agency-friendly pricing
All plans include every data source. Upgrade as you win more clients.
Perfect for freelancers or testing with one client
- ✓ 3 competitors tracked
- ✓ All 5 data sources
- ✓ Daily AI briefing email
- ✓ AI battlecards
- ✓ Slack alerts
For agencies managing 3–10 clients
- ✓ 50 competitors tracked
- ✓ Everything in Starter
- ✓ Priority change alerts
- ✓ Full change history
- ✓ Per-client briefings
For agencies with 10+ clients or high-volume needs
- ✓ Unlimited competitors
- ✓ Everything in Agency
- ✓ White-label reports
- ✓ Priority support
All plans start with 3 competitors free. No card required. Cancel anytime.
Your competitors are making moves right now.
Canopy tells you what they changed, what it means, and what to do about it — every morning, automatically.
Start free — 3 competitors, no card